- Hiring Blog Ghostwriters: Lessons from Evaluating 200+ Writers Get detailed advice on how to hire blog ghostwriters based on first-hand experience.
- SaaS SEO Case Study: Attracting Advanced Users with In-Depth Blog Posts Here’s how we helped Smartlook scale trials and demos to 600+ per month, expand to the U.S., and attract more advanced customers.
- The #1 Factor for Improving Your SEO Conversion Rate Learn where to focus your efforts if you want to improve your SEO conversion rate.
- How to Set Up and Track GA4 Conversions A step-by-step tutorial of how to set up GA4 conversion events and reports to track them.
- Pain Point Copywriting: How to Write Compelling Sales Copy Inside Blog Posts In this post, we cover common mistakes we see writers make with product or sales copy that lowers the chances of converting visitors into customers.
- How to Research Competitor Keywords (And Find Hidden Gems) Researching competitor keywords is a go-to SEO strategy — but finding the most valuable keywords to target is the key to seeing success here. Learn more.
- AI Content And Why Originality Will Be More Important Than Ever There have been a lot of predictions around how AI is going to change the world of SEO and content marketing with no focus on the quality of content produced.
- How to Create Conversion Content (That Actually Converts) Most articles about conversion content focus on “window dressing.” This post explains what actually converts.
- Deviant Keywords: The ‘Unusual’ Way to Drive SEO Conversions Deviant keywords are keywords that seem unusual, and may at first seem unacceptable to use in your SEO and content marketing strategy.
- SaaS Keyword Research: Choosing Keywords That Drive Leads In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.
