In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.

Note from Devesh: This is a case study from Lashay Lewis — who is in our course and community — about how she applied the strategies taught in our course to generate leads for her client with content. In 2021, I had the opportunity to work with ADA Compliance Pros (ADACP) — a company that […]

I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending up with marketing channels that […]

After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]

For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies over the last 5 years, […]

In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content), […]

We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in […]

In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but […]

We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]

Prior to starting Grow and Convert, the number one issue we noticed about B2B content marketing was that when you sat down to measure leads generated from content, the number of leads attributable to content was minimal to none. This was true of both content produced by in-house teams and content produced by outside agencies. Over the […]