Comments on: Customer-Content Fit: A Framework for Producing Content That Attracts Customers

By: Benji Hyam

Benji Hyam — Thu, 27 Oct 2022 08:33:51 +0000

In reply to Lateef Maleek. Appreciate that comment Lateef!

By: Lateef Maleek

Lateef Maleek — Thu, 27 Oct 2022 08:27:32 +0000

I don’t know how to say this- but every time I read something on your blog, I am compelled to pause everything I am writing and re-evaluate my process. The truth, fact and authenticity in this article is so real, almost making look like a fool that has never done anything right in content marketing.

Thank you for always sharing premium stuff.

By: Jon Weberg

Jon Weberg — Sat, 20 Nov 2021 10:14:57 +0000

You’re spot on with this article! More people need to vet down their messaging in ads. When I was working extensively with Frank Kern, we were able to drastically increase ROI from ads by actually acquiring LESS leads, but in the process because we changed our messaging to a more narrow niche, we got better quality leads and buyers.

Messaging in content, ads, you name it… Is KEY!

By: Rohit Jain

Rohit Jain — Fri, 23 Jul 2021 22:05:05 +0000

What role do you think Buyer Journey has to define Content Strategy ? Should we do the research first or make the buyer journey ?

By: Simbarashe gumbo

Simbarashe gumbo — Tue, 07 Apr 2020 16:44:03 +0000

That is a very useful piece of information Benji,….thank you