- The #1 Problem with Content Upgrades and What I’ve Learned To Do Instead In the last post on converting blog traffic, we talked about measuring your conversion rates and putting calls-to-actions in the proper places so you convert as much traffic into leads as possible. In this article we’re going to talk about a particular conversion tactic called content upgrades. Content upgrades are a game changer for the […]
- How Much to Pay Blog Writers If you’re starting a company blog, or you’re looking to build out a team of freelancers for your blog, figuring out how much to pay writers can be a tricky task. If you pay your writers too little, you’ll end up with bad quality content and your writing team will most likely leave you for […]
- January Update: Getting to 4,300 Uniques and 530 E-mail Subscribers We’re now 2.5 months into our 6 month project (nearly halfway!), so things are starting to ramp up. We made some good progress this month, but the real challenge is about to arrive. If you’re new and want to follow along as we try to hit 40,000 unique visitors in 6 months, click here. On […]
- Growing From 0–12k Organic Visitors by Mapping Content to the Sales Funnel How I grew organic traffic from 0–12,000 monthly organic visitors and brought in visitors that mapped to different stages in the sales funnel.
- How to Convert Blog Traffic into Customers with CTAs: The Complete Guide Everything you need to know about how to convert blog traffic into customers using CTAs. We cover placements, average conversion rates, and best practices.
- Our 2015 Blog Stats Revealed + The Art of Content Promotion It’s been a really fun month and a half since we launched Grow and Convert. We’ve had the chance to connect with tons of really interesting people from all over the world, and help them with their content marketing strategy. Every month we share our stats and some learnings to go along with it. This […]
- How to Find, Evaluate, and Hire Writers for Your Blog Finding good writers your blog is no easy feat. That is especially the case if you’re looking for writers with deep expertise in a specific area. Fortunately, through trial and error, I’ve figured out a process that works to find, evaluate, and hire writers for almost any type of content. That’s what I’m going to share […]
- Building a Content Team: Hiring In-house vs. Outsourcing vs. Hiring Freelancers In part one of this series we’ll explore whether it's better to hire in-house writers, outsource your content marketing or build out a team of freelancers.
- Blog Traffic and List Building Update: November 2015 Let me be honest, when Benji first told me the goal should be 40,000 unique visitors a month in 6 months, I think I laughed out loud. I might’ve even thrown in a snarky comment for good measure: “Good luck.” Nonetheless, it’s fair to say that Benji has been more optimistic than me from the start. Don’t get me […]
- Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months If you read our first post, the question that’s probably on your mind is: ‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’ In this post we’ll talk about how we plan to differentiate […]
